A difficult year for KTM so far, but optimism looms
KTM had a long and uncertain winter leading into the 2025 season. The Austrian motorcycle manufacturer’s financial crisis hit a breaking point, with KTM AG debt having ballooned up to US$3.1 billion and parent company, Prier Mobility AG, requiring a nine-figure bailout. Overproduction, market misalignment, and quality control concerts were considered the primary reasons behind…